Privacy Policy for NxtWave Ad Network

Last updated: 09-11-2025

Introduction
Welcome to NxtWave Ad Network (“we”, “us”, “our”). This Privacy Policy applies to brands, businesses or organisations (“Advertisers”, “you”, “your”) using our ad-promotion services, and to end-users of our platforms where ads are displayed. Our service allows you to promote your campaigns across the following:

  • Our apps (banner, interstitial, reward)
  • Our websites (banner, sidebar, takeover)
  • Our Facebook media channels
  • Our titles or products (cross-promotion via our own content)

By using our service you agree to the collection and use of information as described in this policy.

1. Scope of This Policy

This policy covers:

  • Information you provide when you create an ad campaign with us.
  • Information collected automatically when your ads are delivered on our platforms (apps, websites, Facebook media).
  • How we use, share, retain and secure that information.
  • Your rights and choices.
  • The obligations and responsibilities of us and you as an advertiser.

2. What Information We Collect

2.1 Information You Provide

When you sign up or set up a campaign, you may provide:

  • Your brand or business name.
  • Contact person’s name, email address, phone number.
  • Billing and payment details (company address, VAT/Tax ID if applicable).
  • Ad creative materials: images, video files, links/URLs, text copy.
  • Campaign details: selected platform(s) (apps, websites, Facebook, our titles), ad formats (banner, interstitial, reward, combination), start date, end date, budget.
  • Targeting preferences (if applicable) such as “across apps only”, “websites only”, “Facebook only”, or “all platforms”.

2.2 Automatically Collected Information

When your ad is displayed on our platforms, we may collect:

  • Device identifiers (mobile devices: Advertising ID, App-Set ID, etc).
  • IP address (used for approximate location, fraud detection).
  • Operating System, browser version, mobile app version.
  • Interaction data: impressions (ad shown), clicks, views of reward ads, duration of view, conversions (if tracked).
  • Location at coarse level (city/region) where permitted.
  • Performance and diagnostic data: error logs, SDK metrics.
  • Cookies, web beacons, pixel tags on websites to track ad performance, frequency, engagement.

2.3 Aggregated / Anonymised Data

We also process and store aggregated or anonymised data (e.g., “ad impressions by region”, “click-through rate by campaign”) which cannot reasonably identify an individual. This is used for analytics and service improvement.

3. How We Use the Information

We use the information collected for the following purposes:

  • To deliver your ads to the selected platforms and placements.
  • To track campaign performance: impressions, clicks, conversions, engagement.
  • To create performance reports to provide to you as advertiser.
  • To detect, prevent and protect against fraudulent or invalid activity (e.g., invalid clicks, bots).
  • To manage billing and invoicing for your campaign based on ad placement, platform type, duration, budget.
  • To communicate with you about your campaigns, service updates, support requests.
  • To comply with legal obligations, enforce our terms, or defend our rights.
  • To improve our platform: analytics on what placements, formats perform best, user experience of the ads, etc.

4. Ad Formats, Platforms & Pricing Structure

As an advertiser you may select one or more of the following platform categories:

  1. Apps – Your brand appears in our apps. Available formats: banner, interstitial, reward, and combination bundles (banner + interstitial; banner + interstitial + reward).
  2. Websites – Your brand appears on our websites (homepage banner, sidebar, takeover, custom placements).
  3. Facebook Media – Your brand appears through sponsored posts, story promotions or mentions on our official Facebook media channels.
  4. Our Titles / Products – Your brand is cross-promoted via our own digital titles or product placements (for example in-app features, splash screens, featured sections).
  5. Multi-Platform Campaigns – You may choose one platform, a combination of platforms, or all platforms for broader reach.

Pricing is determined based on:

  • Platform selected (apps, websites, Facebook media, our titles)
  • Ad format and placement type (banner vs interstitial vs reward; homepage banner vs sidebar etc)
  • Reach and visibility (traffic volume of site or app, number of ad slots, duration)
  • Bundling options (for example banner + interstitial + reward in apps)
    Full pricing details are provided separately in our Pricing Policy / Campaign Proposal document.

5. Cookies, Tracking Technologies & Advertising Identifiers

  • On our websites we and our service providers may place cookies, pixel tags or similar technologies to measure ad delivery, user engagement, frequency, and for analytics.
  • On mobile apps we may use advertising identifiers or device identifiers (Advertising ID on Android, App-Set ID, IDFA on iOS where permitted) to measure ad performance, limit frequency, and attribute clicks/views.
  • Users may opt out of interest-based advertising via device settings (for example Android “Opt out of Ads Personalisation”, iOS “Limit Ad Tracking”).
  • We do not rely exclusively on such identifiers for delivering your campaign, but we may use them for measurement and optimisation.

6. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share information as follows:

  • With trusted service providers (analytics companies, payment processors) who help us deliver campaigns, process billing, manage data. We require them to protect the data and use it only for specified purposes.
  • With regulatory or law-enforcement authorities when required by law or to protect rights, property or safety.
  • In the event of a merger, acquisition, sale or transfer of assets, your advertiser data may be transferred to the successor entity, subject to appropriate safeguards.
  • With you, as advertiser, we will share aggregated or campaign-specific performance data.

When sharing, we anonymise data as appropriate and only share the minimum required.

7. Legal Basis & Consent

Depending on applicable law, our legal basis for processing advertiser and end-user data may include:

  • Contractual necessity (we need to process advertiser data to deliver the campaign you requested).
  • Legitimate interests (for fraud prevention, platform improvement, delivery of ads) balanced against individual rights.
  • Consent (where required by law) for cookies, tracking, advertising identifiers.

Where applicable (especially for end-users in certain jurisdictions), we provide mechanisms to obtain or withdraw consent and to provide opt-out rights.

8. Retention of Data

  • We keep advertiser campaign data (creative, targeting, performance metrics) for as long as required to deliver your campaign, for up to 12 months after completion of the campaign.
  • Billing and accounting records may be retained longer per legal or tax requirements.
  • Aggregated or anonymised metrics may be kept indefinitely for analytics and benchmarking.
  • Identifiable personal data of the advertisers is deleted or anonymised when no longer needed for contractual, legal or billing purposes.

9. Security

We implement technical and organisational measures to protect information against unauthorised access, loss, destruction or alteration. These include secure data storage, encryption where appropriate, access controls, and regular reviews.
However, no system is entirely risk-free; we cannot guarantee absolute security.

10. Your Rights and Choices

As an Advertiser you have the following rights:

  • Access: Request a copy of the data we hold about you.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your advertiser data (unless we must retain it for legal/billing reasons).
  • Restriction or objection: On certain processing (such as analytics, profiling) where applicable.
  • Portability: Request your data in a usable format (where technically feasible).
  • Withdraw consent: Where you have provided consent for processing (e.g., cookies), you may withdraw it.

To exercise your rights, please contact us (see “Contact Information” below). We will respond within applicable legal timeframes.

11. Children’s Privacy

Our service is intended for advertisers (brands) not children. We do not knowingly collect personal information from children under the applicable age (commonly 13) in the context of our campaigns. If we become aware that we collected such information, we will take steps to delete it.

12. International Data Transfers

Because we operate globally, information collected may be transmitted to, stored or processed in jurisdictions different from where the advertiser or end-user is located. Where required, we will ensure appropriate safeguards (such as standard contractual clauses) are in place to protect the transferred data.

13. Automated Decision-Making / Profiling

We may use automated systems to optimise ad delivery (e.g., selecting which placement or format works best) and to detect fraud. If such processing produces legal or significant effects for you (as advertiser) or an end-user, we will provide meaningful information, and where required by law, the ability to request human review.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time (for example if laws change or we adjust our services). When we do, we will post the new version on our website and revise the “Last updated” date. Continued use of our services after changes constitutes acceptance of the new policy. We encourage you to review it regularly.

15. Contact Information

If you have questions, requests or complaints about this Privacy Policy, please contact:

NxtWave Ad Network
Email: ads@nxtwave.studio
Website: https://nxtwave.studio
Address: Pirganj 5470, Rangpur, Bangladesh

End of Privacy Policy