Cookie Policy & Tracking Notice

NxtWave Ad Network
(Effective Date: 09-11-2025)

1. Introduction

This Cookie Policy & Tracking Notice (“Policy”) explains how NxtWave Ad Network (“NxtWave”, “we”, “our”, “us”) uses cookies, pixels, software development kits (SDKs), and similar tracking technologies (“Cookies”) across our:

  • Websites,
  • Mobile applications,
  • Advertising network, and
  • Partner platforms operated by NxtWave Studios.

This Policy should be read together with our Privacy Policy and Advertiser Terms & Conditions.

By visiting our website, using our apps, or interacting with our ads, you consent to the use of cookies and tracking technologies as described below.

2. What Are Cookies and Tracking Technologies?

Cookies are small text files stored on your device (computer, tablet, phone) when you visit a website or use an app.
They collect or store certain information to improve your experience, measure performance, and ensure proper operation.

NxtWave Ad Network also uses:

  • Web Beacons / Pixels: Small image files or code used to track user engagement, ad impressions, and clicks.
  • SDKs (Software Development Kits): Code integrated into our apps to track ad delivery, performance, and usage.
  • Local Storage: Browser-based storage used to remember preferences and improve load times.

These tools help us analyse activity, prevent fraud, personalize ads, and optimize campaigns.

3. Types of Cookies We Use

3.1 Essential (Strictly Necessary) Cookies

  • Required for our websites and apps to function properly.
  • Enable login, session management, and security.
  • Cannot be disabled via user settings.

Examples:
Session IDs, security tokens, fraud detection cookies.

3.2 Performance & Analytics Cookies

  • Measure site and app usage.
  • Help us understand which pages or ad placements perform best.
  • Collect aggregated, anonymized data for analytics.

Examples:
Google Analytics, Firebase Analytics, NxtWave’s internal analytics tools.

3.3 Advertising & Marketing Cookies

  • Used to show relevant ads, limit repetition, and measure campaign performance.
  • Track how users interact with ads (impressions, clicks, conversions).
  • Used in NxtWave-owned apps, websites, and partner media (e.g., Facebook).

Examples:
Ad frequency caps, campaign IDs, advertising identifiers (GAID, IDFA), Meta Pixel, Google Tag.

3.4 Preference (Functionality) Cookies

  • Store your preferences, such as language, ad format, or region.
  • Improve personalized experience when revisiting NxtWave platforms.

3.5 Third-Party Cookies

Some analytics or ad delivery functions are provided by trusted partners.
These partners may place cookies to collect anonymized usage data.
We only work with providers who meet global data protection standards.

Examples:

  • Google LLC (Analytics, Ad Measurement)
  • Meta Platforms, Inc. (Facebook Pixel)
  • Firebase (App analytics and crash reporting)

Each partner’s cookie usage is governed by their own privacy policy.

4. What Data We Collect Through Cookies

Cookies and tracking tools may collect:

  • Device and browser information
  • IP address and approximate location (city/region)
  • Operating system and version
  • Pages or app screens visited
  • Time spent on site or app
  • Clicks and engagement data
  • Ad views and conversions
  • Unique identifiers (Advertising ID, App Instance ID)

This data is generally non-personal and used in aggregate.
However, when combined with other data (like account information), it may be treated as personal data under privacy law.

5. Why We Use Cookies

We use cookies and tracking tools to:

  1. Keep our websites, apps, and ad systems functioning correctly.
  2. Measure and analyse advertising performance.
  3. Detect and prevent fraudulent activity.
  4. Improve the user and advertiser experience.
  5. Deliver ads relevant to users’ interests.
  6. Remember advertiser or user preferences (e.g., language, platform type).
  7. Comply with legal and regulatory obligations.

6. Managing and Controlling Cookies

You have the right to control or limit how cookies are used.

6.1 Browser Settings

Most browsers allow you to:

  • Delete existing cookies.
  • Block third-party cookies.
  • Notify you when new cookies are set.

Visit your browser’s Help section for instructions:

6.2 Mobile Device Settings

  • Android: Go to Settings → Privacy → Ads → Opt out of Ads Personalization.
  • iOS: Go to Settings → Privacy → Tracking → Limit Ad Tracking.

6.3 Third-Party Opt-Outs

You can also opt out of personalized advertising through these industry pages:

Please note: disabling cookies may affect website or app functionality and reduce ad relevance.

7. How Long We Store Cookie Data

Cookie retention periods depend on their purpose:

  • Session cookies: deleted automatically when you close your browser.
  • Persistent cookies: remain up to 12 months, unless deleted manually.
  • Analytics and ad tracking data: stored for up to 24 months for performance reporting, then anonymized.

We review and clear outdated cookies regularly.

8. Third-Party Integrations

NxtWave uses third-party tools that may process cookie data, including:

  • Google Analytics / AdSense / AdMob
  • Meta (Facebook Pixel / Audience Network)
  • Firebase Analytics / Crashlytics

Each operates under its own privacy policy:

We carefully review all third-party integrations to ensure compliance with global standards.

9. Consent and Withdrawal

When visiting our site or using our apps for the first time, you will see a cookie consent banner.
By clicking “Accept” or continuing to browse, you consent to our use of cookies as outlined in this policy.

You may withdraw consent anytime by adjusting your cookie or privacy settings.

10. Updates to This Policy

We may update this Cookie Policy periodically to reflect new technologies, legal requirements, or operational changes.
When updates occur, we will post the revised version on our website with a new Effective Date.

11. Contact Information

For questions or to exercise your data rights related to cookies or tracking, contact us:

NxtWave Ad Network
Email: ads@nxtwave.studio
Website: https://nxtwave.studio
Address: Pirganj 5470, Rangpur, Bangladesh

End of Cookie Policy & Tracking Notice